The Voorhees Group specializes in innovation and strategy, policy analysis and research, organizational development, and professional development for higher education. Led by Rick Voorhees, the group is complimented by an experienced team of associates.

“We were provided steadfast direction for an intense master planning process. The approach was thorough and logical, allowing our college community to build on the knowledge and direction provided by Voorhees Group LLC. The quality of information along with Rick Voorhees’ flexible work style helped us move through a very complex process and make sound decision about future programs, services, and facilities”

Vicky Morrow, Past President, Skyline College


Innovation and Strategy

Aligning Institutions with Learners
Coaching Student Success Initiatives
Competency-based Learning Models
Creating Information Cultures
Developing Organizational Learning
Designing eLearning Programs
Embedding Strategic Goals in Planning and Budgeting
21st Century Institutional Practices
Facilitating Data-Driven Strategic Plans
Linking Regional Accreditation with CQI
Projecting Enrollments and Scenario Development
Strategies for Workforce Alignment
Transforming Research into Practice

 Policy Analysis and Research

Action Research and Evaluation
Development of Research-Based Tools
Program and Systems Evaluation
Qualitative and Quantitative Research and Analysis
State Policy Opportunity Analysis
Survey and Focus Group Research

Organizational Development

Assessing Information Use and Culture
Coaching Accreditation Processes
Coaching Institutional Effectiveness Efforts
Developing Competency-Based Curriculum
Evaluating Programs and Projects
Faculty Inquiry Strategies
Grant Writing
Incubating Learning Outcomes Strategy
Review of Administrative Units and Operations
Scaffolding for Organizational Learning

 Professional Development

Board Training
Community-Building Engagement Strategies
Cultural Competency Training
Faculty Inquiry and Research Development
Group Conversations
Keynote Speeches


The Group’s principal and senior scholar, Rick Voorhees, draws on a wide career including academic, student services, and research and policy capacities at tribal colleges, suburban community colleges, inner-city colleges, rural comprehensive universities, major research universities, governing boards, and at the national policy level. This background combines with expertise in organizational change, resource development, and harvesting information for meaningful decisions. Recognized as a resource for organizations facing challenges in the areas of student outcomes, student retention programming, strategic planning for student success, distance education evaluation, and assessment of learning, he is in frequent demand as a consultant and speaker.

He was the first scholar to use linear structural modeling to link financial aid and first year student persistence.  “Financial Aid and New Freshman Persistence: An Exploratory Model,” was recognized as the best paper presented at the annual Forum for the Association for Institutional Research.   Similarly, “Toward Building Models of Community College Persistence: A Logit Analysis” is considered a touchstone in the literature of student retention. Rick was recognized by the National Council on Research and Planning with its prestigious Practitioner Award in 1998 . He is a past president of the Association for Institutional Research, a 4,000 member international professional association aiming to promote better use of information for policy development and management in higher education.

Dr. Voorhees is the editor of the widely cited sourcebook “Measuring What Matters: Competency-Based Learning Models in Higher Education. Meant to respond to the learning revolution brought on by increased competition in the educational marketspace and by expanded access to technology, this book intends to serve as a toolkit for faculty and administrators interested in positioning their work and institutions to respond to new learning paradigms.  A forthcoming chapter in the new Green Book: Instructional-Design Theories and Models, “Paths to the River: Principles for Competency-Based Learning,” establishes practical design principles for competency-based learning.

Dr. Voorhees has been invited to work in various capacities with the U.S. Department of Education, the National Center for Educational Statistics, Educational Testing Service, the American Association of Community Colleges, the Australian University Quality Agency, the Association of Community College Trustees, the Community College Leadership Program at the University of Texas at Austin, the Higher Learning Commission of the North Central Association, the American Indian College Fund, the American Indian Higher Education Consortium, the Lumina Foundation for Education, National Governors Association, the National Association of College and University Business Officers, the State Higher Education Executive Officers, and the American Council on Education.

Voorhees Group LLC also draws upon other experts in higher education as situations warrant, each of whom share the commitment to excellent service and work products.


Russ Adkins

is past Associate Vice President for Online and Instructional Technologies at Broward College in Fort Lauderdale, Florida. He has been responsible for developing successful on-line learning degree programs, scaling these programs to meet student needs, developing and assessing institutional effectiveness measures for online learning, and for assessing student learning outcomes. Serving as Broward’s interim chief academic officer, he designed and implemented Broward’s general education outcomes and assessment processes. He led Broward College through a successful SACS substantive change request to offer degrees fully on-line. Russ helps colleges launch online learning and related instructional technology endeavors and with issues associated with distance education and accreditation.

Alice Bedard-Voorhees

specializes in design and delivery of e-learning learning for nonacademic and academic workplaces, faculty development, and assessment techniques for distance delivery. Her experience includes engineering statewide common course numbering and competency-based learning systems, corporate training, and creation of modularized curriculum for workforce development.  Dr. Bedard-Voorhees was selected as the first K. Patricia Cross Papers Fellowship by the League for Innovation in the Community College.  Alice is the principal for The Constant Learning Organization LLC.

Trudy Bers

is Executive Director of Research, Curriculum and Planning at Oakton Community College, IL.  She specializes in student learning outcomes assessment, program review/evaluation, strategic planning and student success initiatives.  An experienced institutional researcher and consultant-evaluator for the Higher Learning Commission, she facilitates meaningful discussions leading to action across multiple groups by focusing on the stories behind numbers.  As a scholar-practitioner, Trudy leads graduate students through an institutional effectiveness course at the University of Maryland University College, and has published widely.

Tom Gonzales

is President Emeritus of Front Range Community College where he led its expansion from a single college to a multi-campus college.  Dr. Gonzales is also past Chancellor of the the Seattle Community College District and past president of Linn-Benton Community College.  Tom brings more than forty years of front-line experience in community colleges and was one of the original coaches in the national Achieving the Dream initiative.

Cathy Hasson

brings focused experience in private and public sector research, planning, and assessment to the Voorhees Group.  She currently serves as Director of Institutional Research and Planning for the San Diego Community College District.  Cathy’s background includes full-time faculty appointments in English as a Second Language instruction.   As a recognized leader for new initiatives to improve student success and institutional effectiveness, Cathy’s expertise is in developing organizational systems and collaborative inquiry that lead to action.

Irving Pressley McPhail

is Executive Vice President and Chief Operating Officer at the National Action Council for Minorities in Engineering (NACME). A veteran teacher, scholar, advocate and senior executive in higher education, he has served as chancellor of The Community College of Baltimore County, president of St. Louis Community College at Florissant Valley, and president of LeMoyne-Owen College. His areas of focus include the learning paradigm and the learning college, research-based “best practices” in developmental education and learning assistance, African American cognitive style and learning strategies, closing the racial and socioeconomic achievement gap, literacy education; strategic planning, budgeting, and resource allocation; and institutional assessment and organizational effectiveness reviews.

John A. Muffo

specializes in higher education assessment, including the evaluation of academic programs and learning systems. He has been active in promoting professional development among international higher organizations for several decades and is a frequent contributor to the literature of institutional research. His career includes service at the Ohio Board of Regents, the Indiana Commission for Higher Education, Cleveland State University, and the University of Illinois at Urbana Champaign. John also has been a reviewer for the Southern Association for Colleges and Schools on Institutional Effectiveness. He is retired from the Virginia Polytechnic Institute and State University (Virginia Tech) after 20 years of service, the last 15 as Director of the Academic Assessment Program.

Robert Reichardt

is the owner of R-Squared Research, a firm that provides applied research, evaluation, and policy analysis to support improved policy and educational outcomes. Dr. Reichardt’s expertise includes systemic reform, school finance, and teacher labor markets. He has provided research support to state legislators, state boards of education as well as evaluation of state education reforms. He has extensive experience working with large administrative databases. His experience includes running a statewide non-profit focused on improving educator quality and work as researcher at a Regional Education Laboratory.

Theresa Rosner-Salazar

is owner of Rosner-Salazar & Associates and co-founder of Research Evaluation Associates for Latinos (REAL) located in Denver. She is a psychologist and evaluator engaged in evaluation consulting, program development, mental health consultation, and diversity training for organizations serving multicultural populations. She has served as an evaluator, technical assistance provider for K-12, non-profit organizations, higher education, and community colleges in New Mexico, Texas, Colorado, and California. Dr. Rosner-Salazar teaches masters and doctoral level courses in program development and evaluation at University of Denver and Regis University. She also is also the recipient of the Marcia Guttentag Award from the American Evaluation Association.

Raj Sharma

has been active in promoting the internationalization of institutional research, being the founding member of Australasian Association for Institutional Research (AAIR) in 1988 and South East Asian Association for Institutional Research in 2000. Raj has undertaken a number of consultancies and IR projects for the various state and national bodies including a national project on efficiency and effectiveness of distance education, development of the national higher education relative funding model, projects on student progress for the Australian Vice Chancellors’ Committee and workforce planning project for the Victorian State Parliament. He has ser

Dawn Geronimo Terkla

specializes in the creation of digital dashboards for colleges and univeristies to monitor critical processes and performance measures. Dawn also is a recognized authority in intra-institutional data sharing and has chaired several national higher education task forces. She is past chair of the executive committee for the National Postsecondary Cooperative. Dr. Terkla is the Associate Provost for Institutional Research, Assessment, and Evaluation at Tufts University.

Robert Toutkoushian

is an economist. He performs studies of faculty compensation including comparisons by gender, race/ethnicity, and experience, and peer institution comparisons. Rob also works with institutions and organizations to identify factors underlying student enrollment decisions including models of the interrelationships among enrollments, finances, and other objectives, and to identify the costs and benefits of various institutional and system strategies. Rob is professor of higher education at the University of Georgia as well as editor-in-chief of New Directions for Institutional Research and Research in Higher Education.  Dr. Toutkoushian is past president of the Association for Institutional Research.

Clifford M. Trump

is a former state higher education executive officer for the state colleges of West Virginia and a former college president. Dr. Trump is in frequent demand as a speaker on issues facing higher education. His expertise is in executive management reviews and presidential searches and evaluation. He brings a wealth of higher education upper management experience and national work in policy to the Voorhees Group.

Patricia Windham

specializes in database research and longitudinal studies. Her administrative and research background includes work at both the institutional and state system levels where she focused on institutional research and evaluation. Dr. Windham is the former Associate Vice-Chancellor for Research and Evaluation with the Florida Community College System and is currently acting as a consultant with the Achieving t he Dream national initiative

John Wittstruck

has extensive experience in leading statewide initiatives in planning, research, policy analysis and development. He has been engaged in institutional mission review and differentiation, performance measures and accountability, student financial assistance, and proprietary school certification. John’s expertise also includes community colleges, postsecondary technical education, and research as well as information technology data processing and computer support. Dr. Wittstruck has served the Missouri Coordinating Board for Higher Education in a variety of roles including that of Deputy Commissioner.

Deying Zhou

brings expertise in database management and statistical analysis to the Group. She has been instrumental in analyzing databases on the state, national, and local levels. Ms. Zhou also has more then 10 years experience in the field of institutional research.